Financial Hardship online experience
Adapting the banking experience in an agile sprint to support financial solutions to hardship amid a pandemic.
Art Direction / Creative Strategy /
User Experience Design
We partnered with our internal client to provide a leading online bank three use cases addressing financial hardship due to the precarious situation created by the pandemic. The goal was to provide temporary solutions for people to address their overdue payments for their different banking products. As the design team, our challenge was to interpret, strategize and execute concise user experiences in three days to provide smart, simple, and approachable design solutions.
Why am I sharing this case?
This project shows my experience tackling fast-paced projects, consolidating the UX process to the essentials, and problem-solving in a quick matter. It demonstrates my capability to lead a team and ideate quickly and effectively to propose fully built solutions.
Roles + Responsibilities:
Lead / Lead Designer / Art Director
Team Structure:
Team of 3 designer
Timeline:
~2 days
We created 3 Use Cases related to managing Financial Hardship through an Online Banking platform.
Use Case #1
New online users rearranging payment plans for an existing loan.
Use Case #2
Wanting to make and schedule overdue payments on their credit card.
Use Case #3
Assessing possible options to refinance loans with bank hardship program.
Thinking & Assessing
Focusing on the fundamentals, prioritizing people during an agile sprint.
The fast nature of this project forced us to strip down our process to the bare essentials, focusing on the user experience of the process and leveraging the client's existing design system for the interface design. We held a lighting-round brainstorm session to identify the most fundamental needs for our audience, translating those needs into features to prioritize and incorporate within the online banking experience, and create low-fi sketches to validate with stakeholders.
Focusing & Pivoting
Our focus was to maintain a human-centered approach and ensure that we were leading people through the end-to-end process of receiving a notification, accessing their account, and making, scheduling, or refinancing their payments or loans.
Focusing & Pivoting
Aiming for clarity and familiarity to get the job done.
We strived for approachability and simplicity for each experience to decrease some of the anxiety associated with online banking and overdue payments. Each task was broken down into small steps addressed in an approachable and personal language that would help people walk through the steps to plan their payments as their situations allow.
Want to see more?
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Always learning, and evolving
How did creating this project help me be the designer I am today?
Enhanced my prioritization skills to identify essential needs and tasks to commit to the fast turnaround engagement.
Improved my multitasking skills by art directing and prioritizing features, while managing agile iterations with the client.
Soft skills improved or gained
Communication, presentation/pitching, critical thinking, problem-solving, project management, creative leadership, art direction, adaptability, prioritization, strategic planning, work under pressure.
Looking back, what would I do differently?
I would reimagine the visual approach to align and reinforce the approachable nature of the experience.
Would like to take time to research both innovative trends in online banking, as well as user needs in the industry to elevate our solutions.
Design skills improved or gained
UX Design, UI design, (knowledge of typography, hierarchy, composition, color theory, common UI patterns, visual strategy), content creation.
Main Software: Sketch
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Atlanta PD Use
of Force proposal
Art Direction / Concept Development /
Visual Design / Interface Design
Evolving the visual system of a suite of solutions to present recommendations developed by the Atlanta PD Use of Force Advisory Council.
